Since 2006, 61 South Dakota teenagers died in underage drinking and driving crashes. In that same time, 730 South Dakota teenagers were injured in alcohol-related motor vehicle crashes.

These deaths and injuries are preventable, but only if you talk to your kids.

• »  Download a Letter to Parents
• »  Download Parents Matter Brochure
• »  Download Talking Points for Parents

Parents across the state are taking a stand. Underage drinking is not acceptable. Ever.

HAVE A REAL CONVERSATION WITH YOUR KIDS ABOUT ALCOHOL.

It has been proven that if you talk to your children, they'll listen. We can help.

Click the graphic to read stories of teens who have been impacted by underage drinking and driving crashes.

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Nationally, South Dakota teens rank 2nd highest for binge drinking at 26.2%. And South Dakota teens rank 5th highest for driving after drinking at almost 11%

80% of teens feel that parents should have a say in whether they drink alcohol.

• »  I promise to inform my child about the dangers of underage drinking and driving.
• »  I promise to be an example for my child.
• »  I promise to let my expectations be known.
• »  I promise to have the talk.